Organic Click Through Rate

Search Engine Optimization

Organic Click Through Rate

02/15/2021 12:00 AM



How To Improve Click Through Rate (CTR)



What's the point of getting the ranking of the first page of a keyword if there are no clicks from a search engine like Google?

Organic clicks are very important not only because they help increase search traffic, but also because they increase your site's click-through rate (CTR) by increasing your organic ranking.

So how do you increase your CTR? Does it affect the overall SEO of your website? Let's cover all these important topics in this detailed guide.

Are you ready? Let's begin by diving into the details.

What is an organic CTR?

First, let's talk about the basics.

Organic CTR means the number of people who see your search results and the number of people who click to visit your page. The more organic clicks you have in your search results, the more likely your website will rank higher in the search engines.

You want to know why organic click through rate (CTR) of your website is very important?

What's the point if thousands of people look at your search results and no one clicks on it? You don't get anything.

A low CTR is a waste of time, effort, and money. By organically increasing your CTR, you can also increase organic traffic across your website to increase conversions and sales.

How to find your website CTR?

You can easily find your website's CTR from Google Search Console. Once you're in Google Search Console, go to Performance to see all your website search metrics.

Google Search Console displays all the information metrics such as:

  • Total clicks
  • Total number of impressions
  • Average CTR (This is your CTR for your website)
  • Average position

Select date range from:

  • Last 7 days
  • Last 28 days
  • Last 3 months
  • Last 6 months
  • Last 12 months

Otherwise, you can also do this by selecting a custom date range to view data on your website.

You can also sort the results across your website from high to low CTR to get the lowest performing CTR pages.

What is a good organic clickthrough rate?

According to advanced web rankings, good CTR is over 31% (desktop computers) and over 22% on mobile devices.

Accessing the Advanced Web Ranking CTR charts makes it easy to find the exact location along with both desktop and mobile CTRs.

The average CTR for the top 10 desktop positions is as follows (data obtained from advanced web rankings):

  • Position 1 (Desktop CTR is 31.19%)
  • Position 2 (Desktop CTR is 15.91%)
  • Position 3 ((Desktop click rate is 10.07%)
  • Position 4 (Desktop CTR is 6.32%)
  • Position 5 (Desktop CTR is 4.28%)
  • Position 6 (Desktop CTR is 3.03%)
  • Position 7 (Desktop CTR is 2.19%)
  • Position 8 (Desktop CTR is 1.71%)
  • Position 9 (Desktop CTR is 1.38%)
  • Position 10 (Desktop clickthrough rate is 1.12%)

The average CTR for the top 10 mobile positions is as follows (data obtained from advanced web rankings):

  • Position 1 (Mobile CTR is 22.44%)
  • Position 2 (Mobile CTR is 14.06%)
  • Position 3 (Mobile CTR is 9.27%)
  • Position 4 (Mobile CTR is 6.09%)
  • Position 5 (Mobile CTR is 4.17%)
  • Position 6 (Mobile CTR is 2.87%)
  • Position 7 (Mobile CTR is 2.08%)
  • Position 8 (Mobile CTR is 1.67%)
  • Position 9 (Mobile CTR is 1.31%)
  • Position 10 (Mobile CTR is 1.01%)

How To Improve Your Appearance On Search Results

The clickthrough rate of your website depends heavily on the appearance of your search results. Wondering what it is all about?

Few of those particular search results are displayed.

  • Schema markup (also known as product star rating)
  • Google site link
  • SEO metadata (includes page title, URL, and its meta description)

Search results of your website can be treated as free classified ads for your site in Google search results. The better you make those ad search results look for your website, the higher your CTR. It's as easy as that.

Let's talk about the key factors that organically improve the appearance of search results.

  1. Title tag
  2. URL
  3. Meta description
  4. Rich snippet

To improve your CTR organically, let's briefly explain the above factors.

Title tag

Title tags are the most important factor that can influence your CTR results. The more persuasive an organic title is, the more people are going to click on it and therefore the more organic clicks you will get. It's as easy as that.

You need to spend a good amount of time creating powerful titles for your blog posts and make them unique from other search results. Add emotions, use powerwords, and create triggers in your title to attract more clicks from your search.


The URL will also appear in search results, so try to keep it short, simple, and unique. Do not use dates, months, or unnecessary category links in URLs, as URLs will be truncated if they are too long to appear in search results.

The average URL is 62 characters. Therefore, keeping the URL length to about 50-60 characters is a good optimization for SEO.

Meta description

The meta description should be treated like a tweet and should be less than 140 characters, or short and compelling. You can use the primary keyword within the meta description, but the overall purpose of the meta description is to improve CTR.

Rich snippet

Add rich snippets and see your organic click increases by 30% or more, Did you even know that? Yes, it is true. Rich snippets, also known as schema markup, indicate that additional Google search data is typically derived from structured data in the HTML of your website page.

There are many types of rich snippets, but common types of rich snippets include reviews, recipes, and events.

There are many tools that can help you easily implement rich snippets such as this structured data generator. If you want to see the star rating of a product review, you can install a WordPress plugin such as All in one Schema Rich Snippets.



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